Verticity is a software application which displays advertising while the program is running. This adware software resets your browser search settings to customized pages. The program runs silently in the background when the system starts up and brings advertisements to your computer.
Kitara Media, Inc., the creator of Verticity, has included additional code that delivers these ads, which can be viewed through pop-up windows or through a bar that appears on a computer screen. They can also sometimes be viewed through text links or in integrated search results.
If you view the privacy statement, it reads: “Kitara Media, Inc. uses one or more third party ad serving technology [sic] to serve ads at this site and at our clients’ sites. In the course of delivering an ad to you, the third party ad serving party may place or recognize a unique cookie on your browser and use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services that may be of interest to you.”
This can all be broken down into simple terms: If you install this software application, you will be bombarded with annoying pop-up advertisements. The solution is a simple one—don’t install it. Of course, if you have already installed it, you can easily remove it with anti-spyware software. ZookaWare PC Cleaner is rated #1 at removing Adware-Verticity, in addition to other threats that you may not be aware of. Scan your PC for free and be rid of Verticity.
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